Articles For Growth

The best business owners know the key to success is continued improvement. Here at FloorFathom, we are committed to promoting growth by sharing our industry knowledge. 

Are Cost Calculators Draining Your Business Account?

Often cost calculators are considered to be a solid level-up for a flooring company's website - but are they really helping your sales?

Here's Why Your Flooring Business Isn't Generating Sales

The most common sales approach in the retail flooring industry is draining resources. Let's explore bad conversion rates and how to fix them.

Your Flooring Business Probably Needs a Marketing Plan. Here's Why

It's far too often that we see retail flooring businesses with bad websites and brand awareness. Let's cover a few ways to boost your digital brand.

Tips to Help You Measure Your Floors Like a Pro

Accurate measurements are essential for any flooring project. This guide provides step-by-step instructions on how to measure your floor like a pro.

Does SEO Really Matter For Your Flooring Business?

It's far too often we talk to flooring businesses that have neglected their websites. Learn where to start, and it's importance will start to make sense.

Tile or Vinyl Flooring? | FloorFathom

Why this comparison? Because these are very different floors with very different price points. Do your homework and reward yourself with the perfect floor.

How FloorFathom's Instant Estimator Generates 30% More Leads

Revolutionize the traditional flooring sales model by addressing key inefficiencies and empower your sales team to thrive in the digital age.