Automate the digital leads that you aren't getting

Did you know that website visitors spend between 30 to 60 seconds on a website, including flooring sites, before leaving? Harvest leads and discover what your clients need before they move on. 

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Engineered by installers, consultants and developers with a combined 50+ years in the industry

 Instant Estimator

The typical flooring client journey from interest to purchase starts with an online company search, continues to a showroom product search, and ends with a quote from the company with the product they liked. The reality is that this cycle often takes a week or more. In a world of immediate gratification, our solution interrupts this cycle bringing instant value to your clients and to your business.

Engaging design, accurate estimates

From product budget to small details, our form is designed to be intuitive and ask the right questions to ensure high engagement, delivering an accurate estimate to your potential client in minutes. 

Know your clients

Get notified immediately when a potential client accesses the Instant Estimator tool on your website. They get an estimate, you get a lead. Our tools help you convert this lead quickly and effectively.

Calls to action

Give your client the opportunity to act on their estimate quickly. Schedule a site visit, book a sales meeting, pay a deposit, and virtually anything your business needs; with incredibly low latency. 

Want to feel the magic?

The best way to experience what makes this so enticing to customers is to try it for yourself. 

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Measure your success 

Gain valuable insights about your potential clients before they walk through the door, and position yourself for highly effective marketing strategies.

Client Information

A snapshot of the business dashboard Estimates page. From this page your team will be able to see a list of all their flooring clients who used the instant estimator. sort by project value, location, and much more.

Get notified immediately when a potential client accesses the Instant Estimator tool on your website. You will see their name, contact, information, estimate & job size, plus any other information they share with you. Sort through a list of clients that have used the tool and discover trends, leads, and more.

Marketing & Analytics

A snapshot of

Setup automatic email replies to new inquiries, estimates, and more through your dashboard. Retarget unconverted leads with promotions and financing options to show you noticed them, and you care. 

Analysis

Discover trends in conversion rates on a weekly, monthly, and yearly range to discover reasons for sales shifts. Explore reported causes of 'abandoned carts', see reviews and feedback left by the client, and assess various other collected variables. Knowledge is a great ally in growing your business.

Instant Estimator

Don't make your clients wait for an estimate. Give them the power of instant pricing while simultaneously adding them to your sales funnel. Explore various automations such as email marketing upon completion, call-backs, appointment bookings, and more. Turn your web traffic into estimates all while minimizing your sales team's time spent on the road.

Curious Yet?

Immersion is the best way to learn. Book a virtual or in-person meeting with one of our flooring installers and founders to understand from first-hand experience the power of FloorFathom.

Book a demo to see the power of floorFathom for your business and sales team. Understand your flooring clients and how they navigate your website and experience the power of instant estimates.